How To Use YouTube For Link Building

For most people, building back links to their sites amount to improving their PageRank and search engine rankings. However, the other benefits of building back links are brand awareness, connecting people with your products and services, and bringing targeted traffic to your web sites. Using YouTube to build links to your sites provides all these benefits.

Create a professional video. With the availability of free or low cost software and licensed music, it is easier than ever to create a professional quality video. If you don’t know how to create a professional video, you can get it done for low cost using outsourcing sites like oDesk and Scriptlance.

Create a branded channel for your brand. You can change the background of your channel by uploading a background image. You can also upload a banner that will be displayed above the info box on all your video pages. Other channel customizations available to you for branding purposes are: branding box, channel side column image, connect box icon, tracking image URL, and channel banner.

Just like a blogroll in a blog that points to good blogs in your niche, you can add YouTube channel subscribers to do the same.

Participate in comments. To engage users, reply to comments posted by others as you would do in blog comments. Answer their questions and resolve any issues they may have raised.

Share your videos from your Web site. Instead of linking to your video, grab the YouTube embedded codes of your video and share it on your site. It will make easier for visitors to your site to view your videos without leaving your web site. Also, many people who don’t click links will click the play button of a video.

Google has started using YouTube videos and channels in their search engine result pages. When someone searches for your brand, if you have a branded YouTube channel, the ranking of your brand in natural search engine results is improved. It will also result in more traffic to your site.

YouTube is the most popular video sharing web site. People spend hours watching meaningless videos of cats knocking something over. If you can create some funny videos, you will have improved chance of going it viral.

Educational how to videos are also popular. Create a few how to videos in your niche and share it with others in your YouTube channel. From fixing a faucet to changing oil, people are watching how to videos prior to engaging in any do-it-yourself job.

How to Get Inbound Links from Government and University Sites

The inbound link is the holy grail of web traffic. Getting inbound links from government and university sites is a testament to the quality of your site.

You accumulate inbound links not only to increase traffic, but also to establish your site for providing high value to visitors. However, getting inbound links by link exchange or buying text links is not going to get you anywhere. You need to abandon those archaic ideas and jump forward with an inbound link strategy that provides high value authoritative links.

To obtain high value authoritative links, your site must provide high values to its visitors. Original authoritative articles and tools to solve everyday problems are a few ways to provide a lasting value to web surfers. Before you embark on your link-building mission, create something valuable.

Links from the government sites have very high value. If your site enables citizenry to interact directly with the government, it is an excellent candidate for a link back from the government site.

Sites that provide community level services, for example location of Social Security Offices in the USA with interactive maps, will also have high potential for outbound links from government sites.

Other types of sites that do well are sites that provide information about service performance, for example, a nursing home comparison site; sites that cross inter-governmental boundaries; and sites that allow transactions with the government, for example, filing taxes.

If your site is a good fit for outbound links from government sites, start with site. It is a central information hub for everything government. On the bottom of the page, you will see About Us and Contact Us links. Read their linking policy by clicking on the About Us before you contact them.

You don’t have to confine yourself to the US government sites only. Explore the possibilities of getting links from foreign government sites also. But keep in mind that your site should provide some values to citizenry of those countries and people wanting to do with them.

For example, most government embassy sites don’t display their embassy addresses in interactive maps. If your site pulls their addresses displayed in simple texts in a web page and place those addresses on Google maps for interactivity, you can contact them to put a link back to your site. Explain to them that your site adds additional value to their visitors by providing richer user experience.

College and university sites provide a good opportunity to develop some authoritative inbound links. The key here is to provide services geared towards students. You may also be able to get links if a faculty member is interested in your contents.

Don’t start spamming university forums, guest books, etc. People may attack your site and bring it down, report to your web host company or domain registrar. You will lose your credibility and reputation. Try to establish relationship by helping others. Let them know that you know your topics and are willing to share with them.

If your site provides some valuable services to students, approach the appropriate university authority for linking. For example, if you have a tool that compares student loans from different sources and suggests the good ones depending on a student’s financial situation, university loan office will be willing to link to your site as a resource.

If you have a blog with original and regularly updated contents that talk about impact of the technology on the society, you may approach a faculty in sociology to link to your site from his or her home page located in the university server.

Government and university sites provide good opportunities for developing inbound links if your website has a match with their requirements. The key to that is quality contents and useful web tools. Once you meet their requirements, it is worth pursuing these entities for spreading your website links to them.

A New Strategy For Inbound Links

This article revisits the oldest Web marketing strategy – inbound links. The importance of inbound links to your Web site never diminishes. Search engines still value quality inbound links to a Web site for higher rankings. However, the emphasize is now on the quality, not the quantity of links. A dozen quality links to your site from useful sites are more valuable to a search engine than 700 links obtained through a link exchange program.

Before going into the details of how to obtain quality inbound links to your site, you should know some don’ts of inbound link strategy. Never participate in an automated or manual link exchange program. These programs are useless; they don’t benefit you and sometimes the search engines may even penalize your site for such links. Also, stop soliciting link exchange from other sites where your links will be placed in a link farm on a page along with hundreds of other links. The two don’ts are – link exchange program and link farms.

The number one strategy is to write articles with your resource box attached. Your resource box should mention your expertise in the subject and only one link to your site’s home page. If you have already started frowning on the idea of writing articles to promote your site, you are not alone. Most probably, you already know that writing article for site promotion is not a new strategy and it has been going for the past few years.

Thousands of articles are written everyday and distributed through article directories and submission services. You can still continue promoting your site using article directories and submission services. However, this article will discuss a few new twists to the old article publishing idea to distinguish you from the pack.

Write original articles. If you buy private level rights to an article, rewrite it to make it unique. You don’t have to buy the rights to private level articles to create original article. Using the Internet, find good quality articles on the subject that interests you and read those articles. It requires a few hours of time commitment every week.

On the weekend, take an additional few hours and write in your own words what you have read in the preceding week. Voila, you have a good quality original article. Remember, you can always write in your own words the ideas that you have read in other articles. You cannot simply copy verbatim from other articles. That will be copyright violation.

If you are good at writing humorously, do exploit that skill while writing on any subject. Humor is very powerful and it attracts more readers. People love a bellyful of laughs. If possible, say something bold or controversial without being a hate monger. This will also attract others’ attention.

Once you have your original article written, find a few quality content rich site (not article directories) and offer them your article for free with your resource box attached. You are not asking for any link exchange, you are just giving away your high quality articles for free to a few selected sites.

Once you have a few good articles on the same subject, compile them into an e-book. Write a short bio(less than 300 characters) with your Web site link and ask a few selected site owners to distribute your e-book for free to their visitors. You can also ask other site owners to include your e-book as a free bonus in some of their prime selling products. Ask the site owners to distribute the e-book from their sites with courtesy notes and links back to your site.

If your Web site has a forum, offer other sites to use it from their sites. Setup your forum so that it has almost seamless integration from other sites. Ask other sites to directly link to your forum from their main menu. In return, tell them that you will write nice reviews of their sites and their offerings and publish those reviews in your site.

Develop a tips and tricks section on the subject of your Web site and update it regularly. Allow other sites to publish your tips and tricks for free with courtesy links to your site. Make the process automated (using RSS other techniques) so that when you update your tips and tricks page, all sites publishing your tips and tricks are also updated.

Whenever you get an opportunity, use your cell phone to shoot short videos and take pictures. You need to get a good cell phone with a camera. Give your pictures and videos to other sites for free. Ask them to put links back to your site below every video and picture they publish in their sites.

Join a few social networking sites like MySapce, etc. Create your Web pages on those sites with videos and pictures. Provide links back to your site from those pages. Update your Web pages in social networking sites periodically with fresh videos and pictures.

Publish link to your articles in community based popularity sites like digg. A well “dugg” story can generate thousands of hits to your site. If you have a controversial or humorous story, the chances are even better for “digging” your articles from these type of sites.

Write reviews of products and services, related to your site’s subject, that you have used and publish those reviews on different review sites with a clever way to put links back to your site. Some creativity is required to achieve this feat. You cannot simply spam these review sites. Be genuine and at the same time marketing savvy.

Network and build good rapport with a dozen or so good site owners. Help each other in site promotion, idea and content exchanges. For all content exchanges, don’t forget to include resource boxes with links back to your site.

7 Steps to Building Backlinks Using Online Forums

Backlinks are essentials for generating organic traffic from search engines. Don’t start your link building campaign using link exchanges. They are the most in effective methods and search engines frown manual as well as automated link exchanges.

While there are many ways to build incoming links to your site or blog posts, using forums for generating backlinks is one of the proven method. Following the seven steps discussed below, you will be able to start your forum-based link building campaign without using any reciprocal links.

1. Create the right mind set. Don’t start your campaign by spamming every forum you come across during your online hours. You will soon find your link building campaign falling apart. People will pile on you hateful comments. You will also loose the privilege of using the forums.

Forums are for sharing and giving. Create a mind set of giving your knowledge to others for free without expecting anything in return. As a result, you will receive wonderful rewards indirectly.

2. Find a few popular forums related to your niche. Use Google search using the keywords forum and your topic. Pick half a dozen forums from the search results and visit each one to assess their popularity.

When looking for a forum to join you want to find ones that are popular, so look for those with a decent number of members. You also need to make sure those members are active. Go into one of the more popular forums categories and scan down the list of threads to see when the last posting was made. If you see a lot of posts made in the last 24 hours, you’ve found a forum with lots of active members.

Make sure that the forums you have found accept signatures in the postings. Jump into one of the more popular threads on the forum. Scroll down and look at the posts to see if anyone has a signature showing at the bottom of their post. The signature will have links to the poster’s site.

3. Sign up and setup your signature. Sign up with two forums and create a profile. In the profile page, setup your signatures with links to your website. Use keywords or phrase related to your site for the anchor texts of the link. If it is possible, make the anchor text bold. Never use the URL for the anchor texts.

4. Join a webmaster forum dedicated to online marketing and search engine optimization, like digitalpoint forum. By regularly reading these types of forums, you will learn new online marketing and search engine optimization techniques. Make it a point to visit at least one forum a day and post at least two messages. Don’t post meaningless messages, like ‘thank you’, ‘great post’, etc. Provide some insights.

5. Once a week, create at least one new thread in the appropriate sub-forum. Use a catchy but relevant title to grab others attention to your topic. Ask thought provoking questions so that the discussions will benefit the community. Share your knowledge by posting some insightful thoughts in the form of articles backed up by relevant links. Respond to others who post comments to your threads but don’t use ‘thank you’ messages. Don’t promote your own links.

6. Don’t send unsolicited private messages to promote your ventures. Send unsolicited private messages when you feel that the message is not appropriate for the consumption of the entire community.

7. Forums are for building community and rapports with others. Don’t offend others and exhibit arrogant behaviors. Stay cool and respond politely even if someone initiates a flame war.